SEO is different now than it was in recent years. There used to be many ways to 'gain the system' and get your site ranked higher in the SERPS (Search Engine Results Pages) but things have changed. Many of the old ways of SEO will now have little to no affect and may actually get your site penalized. Tactics such as keyword stuffing, and directory listings no longer work and are actually disliked by Google and other search engines.
We keep up to date on current SEO recommendations and build all of our sites with search engine optimization in mind. We use all current recommended best practices for on-site optimization, including proper validated HTML, proper usages of heading & alt tags, META data, optimized images and more.